The Leading aquatics developer and licensee, C Walters Intercostal Corp. Pairs up With Successful Book Franchise to produce Teaching Kids to Swim for Dummies, Snorkeling for Dummies and Aqua Fitness for Dummies.

CWIC, located in Foothill Ranch, Calif., signed a licensing agreement with "For Dummies®", the ubiquitous yellow-and-black reference series, to develop and market a collection of aquatic-activity themed products, representative of the company's established history of quality water sports products.

The complete "For Dummies" sport product line will be available for sale at retailers in the U.S. and Canada in early 2010 "CWIC is one of the most popular and trusted names in aquatics designing and developing quality aquatic sports products for over 15 years," says CWIC founder Cindi Walters.

"Licensing the 'For Dummies' line allows us to cultivate our market share with one of the most trusted and established names in the world. You know that when you are buying a 'For Dummies' product your receiving high quality and instruction." CWIC will brand several "For Dummies" aquatic sports sets including, Teaching Kids to Swim For Dummies, Snorkeling For Dummies (for both juniors and adults), and Aqua Fitness For Dummies.

Teaching Kids to Swim For Dummies is a must have for all parents looking to teach their children to swim or gain water confidence. The complete aquatic sport set will include a neoprene wrapped kickboard, two floating three-chambered neoprene wrapped armbands, and neoprene padded fins evolved for optimum performance in the water and the ability to easily walk outside and around the pool. Snorkeling For Dummies will contain the combination package that put CWIC at the top of the snorkeling sport market: a 100% silicone mask, a 100% dry snorkel, and fins developed and designed specifically for recreational use by juniors and adults alike.

Aqua Fitness For Dummies will be an adaptation of the very popular sport fitness set developed by CWIC CEO and founder Cindi Walters. The set will include a waist belt, wrist belts, ankle belts, aquatic resistance mitts, and a waterproof exercise and users' instructional guide. "Whether introducing people to sports like snorkeling, integrating aquatics into their fitness programs or helping people teach kids to swim, these products from CWIC will deliver on the Dummies promise of 'Making everything easier'," said Marc Mikulich, Vice President of Brand Management at Wiley.

If you would like more information on the 2009 CWIC water sports line, visit www.destinationwater.com. About CWIC Since 1996, Chapman Walters Intercoastal Corp. (CWIC) has established snorkeling gear as its own specialty category of high quality sports equipment in a range of designs to accommodate snorkelers of all ages and abilities.

The company has a 65 percent share of the snorkeling market with quality equipment and accessories under the Body Glove name, as well as a proprietary line of snorkels, swim, and pool and toys under the Fluid brand. In 2007, CWIC acquired the Disney license for water sports and toys in Canada. In 2009, CWIC acquired the "For Dummies" license for snorkel, swim teaching and aqua fitness for the United States and Canada. The company is located in Foothill Ranch, Calif.

About For Dummies® With near universal name recognition, over 200 million copies printed, and over 1,400 topics, For Dummies is the world’s bestselling reference series. With customers around the globe, For Dummies enriches people's lives by making knowledge accessible in a fun and easy way. Described by the New York Times as "more than a publishing phenomenon, but a sign of the times," For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The For Dummies brand has expanded into new products and categories with an extensive licensed product line, including fitness and hobby DVDs, business software, grilling kits, automotive kits, craft kits, and apparel.

For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.

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